/* WhyMyAds homepage design ("Marketing, untangled"). Loaded only on pages using the "WMA Blank" template. */
:root{
  --ink:#0B0B0C;
  --ink-2:#3A3A3E;
  --mute:#5A5A5E;
  --mute-2:#8A8A90;
  --line:#E4E4E7;
  --soft:#F4F4F5;
  --paper:#FFFFFF;
  --accent:#FF4D00;
  --display:'Inter Tight',system-ui,sans-serif;
  --body:Inter,system-ui,sans-serif;
  --wrap:1240px;
  --gut:24px;
  --ease:cubic-bezier(.2,.7,.2,1);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--body);font-size:17px;line-height:1.5;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img,svg,canvas{display:block}
a{color:inherit}
button{font:inherit;color:inherit}
:focus-visible{outline:2px solid #0047FF;outline-offset:3px;border-radius:6px}
.wrap{max-width:var(--wrap);margin:0 auto;padding-left:var(--gut);padding-right:var(--gut)}
.display{font-family:var(--display);font-weight:700;letter-spacing:-0.055em;line-height:.92;margin:0}
.eyebrow{font-size:16px;font-weight:500;color:var(--mute);margin:0}
.lede{font-size:clamp(17px,1.6vw,20px);line-height:1.55;color:var(--mute);margin:0}
.dot{color:var(--accent)}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}

/* Buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:52px;padding:0 28px;border-radius:999px;font-weight:600;font-size:16px;text-decoration:none;border:0;cursor:pointer;transition:transform .25s var(--ease),background-color .25s ease,color .25s ease}
.btn:hover{transform:translateY(-2px)}
.btn-ink{background:var(--ink);color:#fff}
.btn-ink:hover{background:#26262A}
.btn-line{background:transparent;color:var(--ink);box-shadow:inset 0 0 0 1.5px var(--ink)}
.btn-line:hover{background:var(--ink);color:#fff}
.btn-white{background:#fff;color:var(--ink)}
.btn svg{transition:transform .25s var(--ease)}
.btn:hover svg{transform:translateX(3px)}

/* Reveal on scroll */
.js .rv{opacity:0;transform:translateY(32px);transition:opacity .9s var(--ease),transform .9s var(--ease)}
.js .rv.in{opacity:1;transform:none}
.js .rv-d1{transition-delay:.08s}.js .rv-d2{transition-delay:.16s}.js .rv-d3{transition-delay:.24s}

/* Header */
.hdr{position:sticky;top:0;z-index:50;background:rgba(255,255,255,0);transition:background-color .3s ease,box-shadow .3s ease}
.hdr.scrolled{background:rgba(255,255,255,.86);-webkit-backdrop-filter:blur(14px);backdrop-filter:blur(14px);box-shadow:0 1px 0 var(--line)}
.hdr-in{display:flex;align-items:center;justify-content:space-between;gap:16px;height:76px}
.logo{font-family:var(--display);font-weight:700;font-size:22px;letter-spacing:-0.035em;text-decoration:none}
.nav{display:flex;align-items:center;gap:28px;font-size:15px;font-weight:500}
.nav a{text-decoration:none;color:var(--mute);transition:color .2s ease}
.nav a:hover{color:var(--ink)}
.nav .btn{min-height:44px;padding:0 20px;font-size:15px;color:#fff}
.nav .btn:hover{color:#fff}
.menu-btn{display:none;width:44px;height:44px;border:0;background:transparent;border-radius:12px;cursor:pointer;align-items:center;justify-content:center}
.menu-btn span{display:block;width:20px;height:2px;background:var(--ink);position:relative;transition:background .2s}
.menu-btn span::before,.menu-btn span::after{content:"";position:absolute;left:0;width:20px;height:2px;background:var(--ink);transition:transform .3s var(--ease)}
.menu-btn span::before{top:-6px}.menu-btn span::after{top:6px}
.menu-open .menu-btn span{background:transparent}
.menu-open .menu-btn span::before{transform:translateY(6px) rotate(45deg)}
.menu-open .menu-btn span::after{transform:translateY(-6px) rotate(-45deg)}

/* Hero */
.hero{position:relative;min-height:calc(100svh - 76px);display:flex;flex-direction:column;padding-top:clamp(24px,5vw,56px)}
.hero-top{display:flex;flex-direction:column;gap:clamp(24px,3vw,40px);width:100%}
.hero-side{flex-direction:row!important;flex-wrap:wrap;justify-content:space-between;align-items:flex-end}
.hero-side .lede{flex:1 1 420px;max-width:600px}
.stage-cap{position:absolute;left:var(--gut);right:var(--gut);top:0;display:flex;justify-content:space-between;gap:16px;font-size:13px;font-weight:600;letter-spacing:.02em;text-transform:uppercase;color:var(--mute);pointer-events:none}
.stage-cap b{color:var(--accent);font-weight:700}
.hero-kicker{display:inline-flex;align-items:center;gap:10px;font-size:14px;font-weight:600;color:var(--mute);margin-bottom:22px}
.hero-kicker i{width:8px;height:8px;border-radius:50%;background:var(--accent);animation:blink 2s ease-in-out infinite}
@keyframes blink{50%{opacity:.25}}
.hero h1{font-size:clamp(52px,12.5vw,176px)}
.hero h1 .ln{display:block;overflow:hidden;padding-bottom:.2em;margin-bottom:-.14em}
.hero h1 .ln>span{display:inline-block;transform:translateY(105%);animation:up 1.1s var(--ease) forwards}
.hero h1 .ln:nth-child(2)>span{animation-delay:.12s}
@keyframes up{to{transform:none}}
.hero-side{display:flex;flex-direction:column;gap:24px;padding-bottom:14px;opacity:0;animation:fade 1s ease .5s forwards}
@keyframes fade{to{opacity:1}}
.hero-ctas{display:flex;flex-wrap:wrap;gap:12px}
.stage{position:relative;width:100%;flex:1 1 auto;min-height:clamp(320px,48vh,580px);margin-top:clamp(24px,4vw,56px)}
.stage canvas{position:absolute;top:0;bottom:0;left:var(--gut);width:calc(100% - var(--gut) * 2);height:100%;touch-action:pan-y;cursor:ew-resize}
.stage-meta{position:absolute;left:var(--gut);right:var(--gut);bottom:18px;display:flex;justify-content:space-between;align-items:center;gap:16px;pointer-events:none;font-size:13px;font-weight:600;color:var(--mute)}
.meter{display:flex;align-items:center;gap:12px}
.meter-bar{width:120px;height:4px;border-radius:4px;background:var(--line);overflow:hidden}
.meter-bar b{display:block;height:100%;width:0;background:var(--accent);border-radius:4px}
.meter-val{font-family:var(--display);font-weight:700;font-size:15px;color:var(--ink);min-width:44px;text-align:right}
.hint-touch{display:none}
@media (hover:none){.hint-mouse{display:none}.hint-touch{display:inline}}

/* Statement (scroll-lit words) */
.statement{background:var(--ink);color:#fff}
.statement .wrap{padding-top:clamp(96px,14vw,200px);padding-bottom:clamp(96px,14vw,200px)}
.statement h2{font-family:var(--display);font-weight:600;font-size:clamp(38px,6.2vw,96px);line-height:1.02;letter-spacing:-0.045em;margin:0}
.statement .w{color:#3A3A3E;transition:color .35s ease}
.statement .w.on{color:#fff}
.statement .w.on.acc{color:var(--accent)}

/* System */
.system{padding:clamp(96px,14vw,200px) 0;text-align:center}
.system .display{font-size:clamp(54px,10vw,152px)}
.system-head{display:flex;flex-direction:column;align-items:center;gap:24px}
.chain{--c:clamp(54px,7.5vw,104px);width:100%;max-width:980px;margin:clamp(48px,7vw,80px) auto 0;padding-bottom:44px;display:flex;align-items:center}
.stack{flex:0 0 auto;display:flex;flex-direction:column;gap:calc(var(--c) * .5 + 24px)}
.merge{display:block;flex:1 1 0;min-width:40px;height:calc(var(--c) * 2.5 + 24px);margin:0 6px}
.node{position:relative;flex:0 0 auto;background:none;border:0;padding:0;cursor:pointer;display:block;font-family:var(--display);font-weight:600;font-size:18px}
.node .t{position:absolute;top:calc(100% + 12px);left:50%;transform:translateX(-50%);white-space:nowrap}
.node .c{display:block;width:var(--c);height:var(--c);border-radius:50%;box-shadow:inset 0 0 0 2px var(--ink);transition:background-color .35s ease,transform .35s var(--ease),box-shadow .35s ease}
.node:hover .c{transform:scale(1.06)}
.node[aria-selected="true"] .c{background:var(--ink)}
.node.sale .c{background:var(--accent);box-shadow:none}
.node.sale[aria-selected="true"] .c{background:var(--accent);box-shadow:0 0 0 6px #fff,0 0 0 8px var(--ink)}
.link{position:relative;flex:1 1 0;min-width:40px;height:2px;background:var(--ink);margin-left:6px;margin-right:6px;overflow:visible}
.link.acc{background:var(--accent);height:3px}
.link::after{content:"";position:absolute;top:50%;left:0;width:10px;height:10px;margin-top:-5px;border-radius:50%;background:var(--accent);animation:travel 2.6s var(--ease) infinite}
.link.acc::after{background:var(--ink)}
@keyframes travel{0%{left:0;opacity:0}12%{opacity:1}88%{opacity:1}100%{left:calc(100% - 10px);opacity:0}}
.panel{max-width:980px;margin:40px auto 0;background:var(--soft);border-radius:28px;padding:clamp(28px,4vw,48px);display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.3fr);gap:24px 56px;text-align:left}
.panel[hidden]{display:none}
.panel.show{animation:rise .5s var(--ease) both}
@keyframes rise{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:none}}
.panel small{font-size:14px;font-weight:600;color:var(--mute)}
.panel h3{font-family:var(--display);font-weight:700;font-size:clamp(30px,3.6vw,48px);line-height:1;letter-spacing:-0.04em;margin:10px 0 0}
.panel ul{list-style:none;margin:0;padding:0}
.panel li{padding:14px 0;border-top:1px solid #D9D9DE;font-size:17px}

/* SEO */
.seo{background:var(--ink);color:#fff}
.seo>.wrap{padding-top:clamp(96px,13vw,190px);padding-bottom:clamp(96px,13vw,190px)}
.seo-head{display:flex;flex-direction:column;gap:22px;max-width:900px}
.seo .display{font-size:clamp(48px,7.4vw,112px)}
.seo .grey{color:#6B6B70}
.seo .lede{color:#A1A1A6;max-width:620px}
.pin{position:relative;height:300vh;margin-top:clamp(40px,5vw,72px)}
#pinAds{height:240vh;margin-top:0}
.pin-in{position:sticky;top:76px;height:calc(100svh - 76px);display:flex;flex-direction:column;justify-content:center;gap:18px;padding:12px 0 20px}
.pin-foot{display:flex;justify-content:space-between;align-items:center;gap:16px}
.scroll-cue{flex:0 0 auto;display:inline-flex;align-items:center;gap:8px;font-size:13px;font-weight:600;color:#A1A1A6;transition:opacity .4s}
.scroll-cue svg{animation:bob 1.6s ease-in-out infinite}
@keyframes bob{50%{transform:translateY(4px)}}
.rank{display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);gap:24px;align-items:stretch}
.rank-ctrl{border:1px solid #2A2A2E;border-radius:28px;padding:clamp(22px,3.5vw,44px);display:flex;flex-direction:column;justify-content:center;gap:14px}
.serp-k{font-size:15px;font-weight:600;color:#A1A1A6}
.serp-k b{color:#fff}
.serp-pos{font-family:var(--display);font-weight:700;font-size:clamp(88px,11vw,170px);line-height:.85;letter-spacing:-0.06em;font-variant-numeric:tabular-nums}
.serp-page{font-size:17px;color:#D4D4D8;min-height:26px}
.months{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:6px;margin-top:10px}
.months i{display:block;height:4px;border-radius:4px;background:#2A2A2E;transition:background .4s}
.months i.on{background:#fff}
.serp-note{font-size:13px;color:#8A8A90;line-height:1.5;max-width:560px}
.serp{--rh:58px;background:#fff;color:var(--ink);border-radius:28px;padding:18px;position:relative;overflow:hidden}
.serp-bar{display:flex;align-items:center;gap:12px;height:48px;padding:0 20px;border-radius:999px;box-shadow:inset 0 0 0 1px var(--line);font-size:16px;margin-bottom:10px}
.serp-list{list-style:none;margin:0;padding:0;position:relative;height:calc(var(--rh) * 8);overflow:hidden}
.r{position:absolute;left:0;right:0;top:0;height:calc(var(--rh) - 6px);display:flex;align-items:center;gap:14px;padding:0 14px;border-radius:14px;transition:transform .8s var(--ease),background-color .4s}
.rk{flex:0 0 28px;font-family:var(--display);font-weight:700;font-size:15px;color:#A1A1A6;font-variant-numeric:tabular-nums}
.sk{flex:1 1 auto;display:flex;flex-direction:column;gap:8px}
.sk i{display:block;height:8px;border-radius:8px;background:#E4E4E7}
.sk i:first-child{height:10px;background:#D4D4D8}
.r.you{background:var(--ink);color:#fff;z-index:2}
.r.you .rk{color:#fff}
.yt{display:flex;flex-direction:column;gap:2px;min-width:0}
.yt b{font-family:var(--display);font-size:16px;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.yt small{font-size:12px;color:#A1A1A6;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.serp-fold{position:absolute;left:18px;right:18px;bottom:0;height:46px;display:flex;align-items:center;justify-content:center;font-size:12px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:#8A8A90;background:linear-gradient(to bottom,rgba(255,255,255,0),#fff 40%);transition:opacity .4s}
.serp-fold.off{opacity:0}
.vs{border:1px solid #2A2A2E;border-radius:28px;padding:clamp(22px,3.5vw,44px);display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:28px 48px;align-items:center}
.vs-copy{display:flex;flex-direction:column;gap:18px}
.vs-copy h3{font-family:var(--display);font-weight:700;font-size:clamp(28px,3.4vw,46px);line-height:1.02;letter-spacing:-0.035em;margin:0}
.vs-steps{list-style:none;margin:0;padding:0;display:flex;flex-direction:column}
.vs-steps li{padding:14px 0 14px 18px;border-left:2px solid #2A2A2E;color:#5A5A5E;font-size:16px;transition:color .4s,border-color .4s}
.vs-steps li b{color:inherit}
.vs-steps li.on{color:#A1A1A6}
.vs-steps li.now{color:#fff;border-color:#fff}
.vs-chart svg{width:100%;height:auto;overflow:visible}
.seo-line{stroke-dasharray:1;stroke-dashoffset:1;transition:stroke-dashoffset .15s linear}
.seo-lbl{opacity:0;transition:opacity .5s}
.grown .seo-lbl{opacity:1}
.ads-off,.pause-mark{opacity:0;transition:opacity .6s ease}
.ads-on{transition:opacity .6s ease}
.paused .ads-on{opacity:0}
.paused .ads-off,.paused .pause-mark{opacity:1}
.seo-grid{margin-top:24px;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1px;background:#2A2A2E;border:1px solid #2A2A2E;border-radius:28px;overflow:hidden}
.stile{background:var(--ink);padding:clamp(24px,3vw,40px);display:flex;flex-direction:column;gap:12px;min-height:240px;transition:background-color .3s}
.stile:hover{background:#151517}
.stile span{font-family:var(--display);font-weight:600;font-size:14px;color:#6B6B70}
.stile b{font-family:var(--display);font-weight:700;font-size:clamp(22px,2.2vw,28px);letter-spacing:-0.025em;margin-top:28px}
.stile p{margin:0;color:#A1A1A6;font-size:16px}

/* ADS */
.ads>.wrap{padding-top:clamp(96px,13vw,190px);padding-bottom:clamp(96px,13vw,190px)}
.ads-head,.web-head{display:flex;flex-direction:column;gap:22px;max-width:960px}
.ads .display,.web .display{font-size:clamp(46px,7.2vw,108px)}
.ads .grey{color:#B4B4BA}
.quality{margin-top:clamp(56px,7vw,96px);display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:24px}
.q-left{background:var(--soft);border-radius:28px;padding:clamp(22px,3.5vw,44px);display:flex;flex-direction:column;gap:24px}
.seg-light{background:#fff}
.dots{display:grid;grid-template-columns:repeat(8,minmax(0,1fr));gap:clamp(8px,1.2vw,14px)}
.d{display:block;width:100%;aspect-ratio:1;border-radius:50%;box-shadow:inset 0 0 0 2px var(--ink);background:transparent;transition:background .5s ease,transform .5s var(--ease)}
.d.half{background:linear-gradient(90deg,var(--ink) 50%,transparent 50%)}
.d.full{background:var(--ink)}
.dots .d.pop{animation:dpop .5s var(--ease)}
@keyframes dpop{50%{transform:scale(.7)}}
.legend{display:flex;flex-wrap:wrap;gap:10px 20px;font-size:14px;font-weight:500;color:var(--ink-2)}
.legend span{display:inline-flex;align-items:center;gap:8px}
.legend .d{width:14px;height:14px;box-shadow:inset 0 0 0 1.5px var(--ink)}
.note{font-size:13px;color:var(--mute)}
.q-right{border:1px solid var(--line);border-radius:28px;padding:clamp(22px,3.5vw,44px)}
.q-panel h3{font-family:var(--display);font-weight:700;font-size:clamp(28px,3vw,42px);line-height:1.05;letter-spacing:-0.035em;margin:0 0 20px}
.q-panel.show{animation:rise .5s var(--ease) both}
.reasons{list-style:none;margin:0;padding:0;counter-reset:r}
.reasons li{counter-increment:r;position:relative;padding:18px 0 18px 40px;border-top:1px solid var(--line);font-size:17px;color:var(--ink-2)}
.reasons li::before{position:absolute;left:0;top:21px;content:"0" counter(r);font-family:var(--display);font-weight:600;font-size:14px;color:var(--mute);padding-top:3px}
.reasons b{color:var(--ink)}
.funnel{margin-top:24px;display:flex;align-items:stretch;border:1px solid var(--line);border-radius:28px;padding:clamp(18px,2.5vw,28px);gap:8px}
.f-step{flex:1 1 0;display:flex;flex-direction:column;justify-content:center;gap:6px;padding:18px 20px;border-radius:18px;background:var(--soft)}
.f-step span{font-family:var(--display);font-weight:700;font-size:clamp(22px,2.6vw,36px);letter-spacing:-0.035em}
.f-step small{font-size:13px;color:var(--mute);font-weight:500}
.f-end{background:var(--ink);color:#fff}
.f-end small{color:#A1A1A6}
.f-arrow{flex:0 0 28px;align-self:center;height:2px;background:var(--ink);position:relative}
.f-arrow::after{content:"";position:absolute;right:0;top:-4px;border-left:8px solid var(--ink);border-top:5px solid transparent;border-bottom:5px solid transparent}
.js .funnel .f-step{opacity:.25;transition:opacity .6s ease}
.js .funnel.in .f-step{opacity:1}
.js .funnel.in .f-step:nth-of-type(2){transition-delay:.2s}.js .funnel.in .f-step:nth-of-type(3){transition-delay:.4s}.js .funnel.in .f-step:nth-of-type(4){transition-delay:.6s}
.platforms{margin-top:24px;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px}
.plat{border:1px solid var(--line);border-radius:28px;padding:clamp(24px,3.5vw,44px);display:flex;flex-direction:column;gap:26px}
.plat-top small{font-size:15px;font-weight:600;color:var(--mute)}
.plat h3{font-family:var(--display);font-weight:700;font-size:clamp(30px,3.4vw,48px);line-height:1.02;letter-spacing:-0.04em;margin:10px 0 0}
.plat ul{list-style:none;margin:0;padding:0}
.plat li{padding:14px 0;border-top:1px solid var(--line);font-size:16px}
.plat-dark{background:var(--ink);color:#fff;border-color:var(--ink)}
.plat-dark .plat-top small{color:#A1A1A6}
.plat-dark li{border-color:#2A2A2E;color:#D4D4D8}
.mock-ad{background:#fff;border-radius:20px;box-shadow:inset 0 0 0 1px var(--line);padding:18px;display:flex;flex-direction:column;gap:14px}
.ma-q{display:flex;align-items:center;gap:10px;height:42px;padding:0 16px;border-radius:999px;box-shadow:inset 0 0 0 1px var(--line);font-size:14px}
.ma-res{display:flex;flex-direction:column;gap:4px;padding:0 4px}
.ma-res small{font-size:12px;color:var(--mute)}
.ma-res strong{font-family:var(--display);font-size:18px;letter-spacing:-0.01em;text-decoration:underline;text-underline-offset:3px}
.ma-res span{font-size:14px;color:var(--ink-2)}
.mock-post{width:100%;max-width:340px;background:#161618;border-radius:20px;overflow:hidden;box-shadow:inset 0 0 0 1px #2A2A2E}
.mp-head{display:flex;align-items:center;gap:10px;padding:12px 14px}
.mp-head i{width:30px;height:30px;border-radius:50%;background:#fff}
.mp-head span{display:flex;flex-direction:column;font-size:13px;line-height:1.2}
.mp-head small{color:#8A8A90;font-size:11px}
.mp-img{aspect-ratio:4/3;background:#fff;color:var(--ink);display:flex;align-items:flex-end;padding:18px}
.mp-img span{font-family:var(--display);font-weight:700;font-size:26px;line-height:1;letter-spacing:-0.04em}
.mp-cta{display:flex;justify-content:space-between;align-items:center;gap:10px;padding:12px 14px;font-size:13px}
.mp-cta b{background:#fff;color:var(--ink);padding:7px 12px;border-radius:8px;font-size:12px}

/* WEBSITES */
.web{background:var(--ink);color:#fff}
.web>.wrap{padding-top:clamp(96px,13vw,190px);padding-bottom:clamp(96px,13vw,190px)}
.web .grey{color:#6B6B70}
.web .lede{color:#A1A1A6;max-width:640px}
#pinWeb{height:360vh;margin-top:clamp(40px,5vw,72px)}
.fix{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:32px 64px;align-items:center}
.fix-copy{display:flex;flex-direction:column;gap:14px;max-width:520px}
.fix-copy.flash #fixTitle,.fix-copy.flash #fixText,.fix-copy.flash .fix-count{animation:rise .45s var(--ease) both}
.fix-count{font-size:15px;font-weight:600;color:#A1A1A6}
#fixTitle{font-family:var(--display);font-weight:700;font-size:clamp(30px,4vw,56px);line-height:1;letter-spacing:-0.04em;margin:0}
#fixText{margin:0;color:#A1A1A6;font-size:17px;line-height:1.55;min-height:5.2em}
.fix-list{list-style:none;margin:10px 0 0;padding:0;counter-reset:f}
.fix-list li{counter-increment:f;position:relative;padding:11px 0 11px 40px;border-top:1px solid #2A2A2E;color:#5A5A5E;font-weight:500;transition:color .4s}
.fix-list li::before{content:counter(f);position:absolute;left:0;top:9px;width:24px;height:24px;border-radius:50%;box-shadow:inset 0 0 0 1.5px #3A3A3E;display:flex;align-items:center;justify-content:center;font-size:12px;transition:background .4s,color .4s,box-shadow .4s}
.fix-list li.done{color:#D4D4D8}
.fix-list li.done::before{content:"✓";background:#fff;color:var(--ink);box-shadow:none}
.fix-list li.now{color:#fff}
.phone-wrap{display:flex;justify-content:center}
.phone{--pw:300px;width:var(--pw);height:calc(var(--pw) * 2.05);border-radius:44px;background:#000;padding:10px;box-shadow:0 0 0 1px #3A3A3E,0 40px 80px rgba(0,0,0,.6)}
.scr{position:relative;width:100%;height:100%;border-radius:34px;overflow:hidden;background:#EDEDF0;display:flex;flex-direction:column;gap:12px;padding:34px 16px 70px;color:var(--ink);transition:background .6s}
.phone .gone{opacity:0;max-height:0!important;margin:0!important;padding-top:0!important;padding-bottom:0!important;overflow:hidden;pointer-events:none}
.scr>*{transition:opacity .5s ease,max-height .6s var(--ease),margin .6s var(--ease),padding .6s var(--ease)}
.p-nav{display:flex;align-items:center;justify-content:space-between;gap:8px;flex-wrap:wrap;max-height:80px}
.p-nav b{font-size:15px;transition:opacity .4s}
.p-nav .x-bad{font-family:Impact,'Arial Black',sans-serif;letter-spacing:.06em;color:#6B6B70}
.p-nav .x-good{font-family:var(--display);letter-spacing:-0.03em;font-size:17px}
.p-nav .gone{display:none}
.p-links{flex:1 1 100%;font-family:Georgia,serif;font-size:8.5px;color:#6B6B70;max-height:30px}
.p-menu{display:flex;flex-direction:column;gap:4px}
.p-menu i{display:block;width:18px;height:2px;background:var(--ink)}
.p-banner{display:flex;align-items:center;justify-content:space-between;gap:6px;padding:26px 10px;background:repeating-linear-gradient(135deg,#C8C8CC 0 10px,#D2D2D6 10px 20px);border-radius:4px;max-height:200px}
.p-banner em{font-family:Georgia,serif;font-size:19px;text-align:center;color:#5A5A5E}
.p-arr{font-size:26px;color:#8A8A90}
.p-lines{display:flex;flex-direction:column;gap:8px;max-height:200px;padding:4px 0}
.p-lines i{display:block;height:7px;border-radius:2px;background:#C9C9CE}
.p-hero{display:flex;flex-direction:column;gap:8px;max-height:220px;padding-top:6px}
.p-hero strong{font-family:var(--display);font-size:25px;line-height:1.02;letter-spacing:-0.035em}
.p-hero span{font-size:13px;color:var(--mute)}
.p-book{background:var(--ink);color:#fff;border-radius:999px;text-align:center;font-weight:600;font-size:14px;padding:12px;max-height:60px}
.p-reviews{font-size:12px;color:var(--ink-2);display:flex;align-items:center;gap:6px;max-height:40px}
.p-reviews span{letter-spacing:1px}
.p-prices{display:flex;flex-direction:column;gap:6px;max-height:200px}
.p-prices span{display:flex;justify-content:space-between;align-items:center;background:#fff;border-radius:12px;padding:10px 12px;font-size:11.5px;color:var(--mute)}
.p-prices b{font-family:var(--display);font-size:14px;color:var(--ink)}
.p-pop{position:absolute;left:14px;right:14px;top:42%;background:#fff;border:2px dashed #A1A1A6;padding:16px 14px;display:flex;flex-direction:column;gap:6px;font-family:Arial,sans-serif;box-shadow:0 14px 40px rgba(0,0,0,.25);max-height:200px}
.p-pop b{font-size:15px;color:#3A3A3E}.p-pop span{font-size:11px;color:#6B6B70}
.p-pop i{display:block;height:28px;border:1px solid #C4C4C8;margin-top:4px}
.p-pop em{position:absolute;top:4px;right:10px;font-style:normal;font-size:18px;color:#6B6B70}
.p-bar{position:absolute;left:10px;right:10px;bottom:10px;display:grid;grid-template-columns:1fr 1fr;gap:8px;max-height:60px}
.p-bar span{background:#fff;box-shadow:inset 0 0 0 1.5px var(--ink);border-radius:999px;text-align:center;font-weight:600;font-size:13px;padding:11px}
.p-bar span:last-child{background:var(--ink);color:#fff;box-shadow:none}
.web-list{margin-top:clamp(56px,7vw,96px);display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:48px 40px}
.wl{border-top:1px solid #2A2A2E;padding-top:22px;display:flex;flex-direction:column;gap:10px}
.wl span{font-family:var(--display);font-weight:600;font-size:14px;color:#6B6B70}
.wl b{font-family:var(--display);font-weight:700;font-size:clamp(22px,2.2vw,28px);letter-spacing:-0.025em}
.wl p{margin:0;color:#A1A1A6;font-size:16px}
.web-foot{margin:56px 0 0;font-size:15px;color:#8A8A90}

/* Pillars */
.pillars{padding-bottom:clamp(96px,12vw,180px)}
.pillar{border-top:1px solid var(--line)}
.pillar summary{list-style:none;cursor:pointer;display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,1fr);gap:24px 64px;align-items:baseline;padding:clamp(44px,6vw,88px) 0}
.pillar summary::-webkit-details-marker{display:none}
.pillar .big{font-family:var(--display);font-weight:700;font-size:clamp(84px,13vw,200px);line-height:.85;letter-spacing:-0.06em;transition:color .25s ease,transform .6s var(--ease)}
.pillar summary:hover .big{color:var(--mute)}
.pillar[open] .big{color:var(--accent)}
.pillar .copy{display:flex;flex-direction:column;gap:16px}
.pillar .copy b{font-family:var(--display);font-weight:500;font-size:clamp(23px,2.4vw,34px);line-height:1.2;letter-spacing:-0.02em}
.pillar .copy span{font-size:16px;color:var(--mute)}
.pillar .cue{display:flex;align-items:center;gap:10px;font-size:15px;font-weight:600;color:var(--ink)!important}
.plus{width:30px;height:30px;border-radius:50%;box-shadow:inset 0 0 0 1.5px var(--ink);position:relative;flex:0 0 30px;transition:transform .35s var(--ease),background-color .25s}
.plus::before,.plus::after{content:"";position:absolute;left:50%;top:50%;width:12px;height:1.5px;margin:-.75px 0 0 -6px;background:var(--ink);transition:background .25s}
.plus::after{transform:rotate(90deg)}
details[open] .plus{transform:rotate(45deg);background:var(--ink)}
details[open] .plus::before,details[open] .plus::after{background:#fff}
.cue .close{display:none}
.pillar[open] .cue .open{display:none}.pillar[open] .cue .close{display:inline}
.grid5{display:grid;grid-template-columns:repeat(auto-fit,minmax(210px,1fr));gap:12px;padding-bottom:72px}
.pillar[open] .grid5 .tile{animation:rise .5s var(--ease) both}
.pillar[open] .grid5 .tile:nth-child(2){animation-delay:.05s}
.pillar[open] .grid5 .tile:nth-child(3){animation-delay:.1s}
.pillar[open] .grid5 .tile:nth-child(4){animation-delay:.15s}
.pillar[open] .grid5 .tile:nth-child(5){animation-delay:.2s}
.tile{background:var(--soft);border-radius:18px;padding:22px;display:flex;flex-direction:column;gap:8px}
.tile b{font-family:var(--display);font-weight:600;font-size:18px}
.tile span{font-size:15px;color:var(--mute)}

/* Story */
.story{background:var(--soft)}
.story .wrap{padding-top:clamp(96px,12vw,180px);padding-bottom:clamp(96px,12vw,180px);display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.2fr);gap:48px 64px;align-items:start}
.story-l{display:flex;flex-direction:column;gap:22px;position:sticky;top:110px}
.story .display{font-size:clamp(48px,6.4vw,96px)}
.seg{display:inline-flex;align-self:flex-start;background:#fff;border-radius:999px;padding:6px;gap:4px;position:relative}
.seg button{position:relative;z-index:1;border:0;background:transparent;border-radius:999px;min-height:46px;padding:0 24px;font-weight:600;font-size:15px;cursor:pointer;transition:color .3s ease}
.seg button[aria-pressed="true"]{color:#fff}
.seg .pill{position:absolute;top:6px;bottom:6px;left:6px;border-radius:999px;background:var(--ink);transition:transform .45s var(--ease),width .45s var(--ease)}
.story-card{background:#fff;border-radius:28px;padding:clamp(22px,4vw,44px)}
.story-list{list-style:none;margin:0;padding:0}
.story-list li{display:grid;grid-template-columns:96px minmax(0,1fr);gap:18px;padding:18px 0;border-bottom:1px solid var(--line);font-size:17px}
.story-list li time{font-family:var(--display);font-weight:600;font-size:15px;color:var(--mute);padding-top:2px}
.story-list.show li{animation:rise .5s var(--ease) both}
.story-list.show li:nth-child(2){animation-delay:.07s}.story-list.show li:nth-child(3){animation-delay:.14s}.story-list.show li:nth-child(4){animation-delay:.21s}.story-list.show li:nth-child(5){animation-delay:.28s}
.story-end{font-family:var(--display);font-weight:700;font-size:clamp(22px,2.2vw,30px);letter-spacing:-0.02em;line-height:1.2;margin:22px 0 0}
.story-end.lost{color:var(--mute-2)}

/* Calculator */
.calc{padding:clamp(96px,12vw,180px) 0}
.calc-head{display:flex;flex-direction:column;gap:20px;max-width:820px;margin-bottom:56px}
.calc .display{font-size:clamp(46px,6.4vw,96px)}
.calc-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px}
.calc-in{border:1px solid var(--line);border-radius:28px;padding:clamp(24px,3vw,40px);display:flex;flex-direction:column;gap:40px}
.field{display:flex;flex-direction:column;gap:14px}
.field-top{display:flex;justify-content:space-between;align-items:baseline;gap:12px;font-weight:500}
.field-top output{font-family:var(--display);font-weight:700;font-size:22px;white-space:nowrap}
input[type=range]{-webkit-appearance:none;appearance:none;width:100%;height:28px;background:transparent;cursor:pointer;--p:50%}
input[type=range]::-webkit-slider-runnable-track{height:4px;border-radius:4px;background:linear-gradient(to right,var(--ink) var(--p),var(--line) var(--p))}
input[type=range]::-moz-range-track{height:4px;border-radius:4px;background:var(--line)}
input[type=range]::-moz-range-progress{height:4px;border-radius:4px;background:var(--ink)}
input[type=range]::-webkit-slider-thumb{-webkit-appearance:none;width:26px;height:26px;border-radius:50%;background:#fff;box-shadow:inset 0 0 0 2px var(--ink),0 2px 8px rgba(0,0,0,.12);margin-top:-11px;transition:transform .2s}
input[type=range]::-moz-range-thumb{width:26px;height:26px;border:0;border-radius:50%;background:#fff;box-shadow:inset 0 0 0 2px var(--ink),0 2px 8px rgba(0,0,0,.12)}
input[type=range]:active::-webkit-slider-thumb{transform:scale(1.15)}
.calc-out{background:var(--ink);color:#fff;border-radius:28px;padding:clamp(28px,4vw,48px);display:flex;flex-direction:column;justify-content:space-between;gap:36px}
.calc-out .lbl{font-size:16px;color:#A1A1A6}
.big-num{font-family:var(--display);font-weight:700;font-size:clamp(48px,6.6vw,100px);line-height:.95;letter-spacing:-0.05em;color:var(--accent);margin-top:12px;font-variant-numeric:tabular-nums}
.mini{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px;border-top:1px solid #2A2A2E;padding-top:26px}
.mini b{display:block;font-family:var(--display);font-weight:700;font-size:30px;font-variant-numeric:tabular-nums}
.mini span{font-size:14px;color:#A1A1A6}

/* One more thing */
.omt{background:var(--ink);color:#fff;text-align:center}
.omt .wrap{padding-top:clamp(112px,16vw,240px);padding-bottom:clamp(112px,16vw,240px);display:flex;flex-direction:column;align-items:center;gap:26px}
.omt em{font-family:var(--display);font-weight:500;font-size:22px;color:#A1A1A6}
.omt .display{font-size:clamp(50px,9vw,140px)}
.omt .lede{color:#A1A1A6;max-width:560px}
.report{width:100%;max-width:760px;margin-top:40px;background:#161618;border:1px solid #2A2A2E;border-radius:24px;padding:clamp(20px,3vw,32px);text-align:left}
.report-row{display:flex;justify-content:space-between;gap:12px;padding:16px 0;border-top:1px solid #2A2A2E;font-size:17px}
.report-row:first-child{border-top:0;padding-top:0;font-size:14px;color:#A1A1A6}
.report-row b{font-family:var(--display);font-weight:600}
.report-row:last-child b{color:var(--accent);font-weight:700}
.js .report .report-row{opacity:0;transform:translateX(-12px);transition:opacity .6s ease,transform .6s var(--ease)}
.js .report.in .report-row{opacity:1;transform:none}
.js .report.in .report-row:nth-child(2){transition-delay:.1s}.js .report.in .report-row:nth-child(3){transition-delay:.2s}.js .report.in .report-row:nth-child(4){transition-delay:.3s}.js .report.in .report-row:nth-child(5){transition-delay:.4s}.js .report.in .report-row:nth-child(6){transition-delay:.5s}

/* Plan */
.plan{padding:clamp(96px,12vw,180px) 0}
.plan-head{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:flex-end;gap:24px;margin-bottom:44px}
.plan .display{font-size:clamp(46px,6.4vw,96px)}
.arrows{display:flex;gap:10px}
.arrows button{width:52px;height:52px;border-radius:50%;border:0;background:transparent;box-shadow:inset 0 0 0 1.5px var(--ink);cursor:pointer;display:flex;align-items:center;justify-content:center;transition:background .25s,color .25s}
.arrows button:hover{background:var(--ink);color:#fff}
.track{display:flex;gap:16px;overflow-x:auto;scroll-snap-type:x mandatory;scroll-padding-left:max(var(--gut),calc((100vw - var(--wrap))/2 + var(--gut)));padding:0 max(var(--gut),calc((100vw - var(--wrap))/2 + var(--gut))) 24px;scrollbar-width:none}
.track::-webkit-scrollbar{display:none}
.phase{flex:0 0 min(420px,84vw);scroll-snap-align:start;border:1px solid var(--line);border-radius:28px;padding:36px;min-height:400px;display:flex;flex-direction:column;justify-content:space-between;gap:32px;transition:border-color .3s,transform .4s var(--ease)}
.phase:hover{border-color:var(--ink);transform:translateY(-4px)}
.phase small{font-size:15px;font-weight:600;color:var(--mute)}
.phase h3{font-family:var(--display);font-weight:700;font-size:44px;letter-spacing:-0.04em;line-height:1;margin:14px 0}
.phase p{margin:0;color:var(--ink-2)}
.bar{height:6px;background:var(--line);border-radius:6px;overflow:hidden}
.bar b{display:block;height:100%;width:0;background:var(--ink);border-radius:6px;transition:width 1.2s var(--ease)}
.phase:last-child .bar b{background:var(--accent)}
.progress{max-width:var(--wrap);margin:8px auto 0;padding:0 var(--gut)}
.progress div{height:2px;background:var(--line);border-radius:2px;overflow:hidden}
.progress b{display:block;height:100%;width:20%;background:var(--ink);transition:width .2s linear}

/* Made for */
.madefor{border-top:1px solid var(--line)}
.madefor p{padding:clamp(96px,14vw,200px) 0;margin:0;max-width:1080px;font-family:var(--display);font-weight:600;font-size:clamp(34px,5.2vw,76px);line-height:1.06;letter-spacing:-0.04em;color:#A1A1A6}
.madefor b{color:var(--ink);font-weight:600}

/* FAQ */
.faq{background:var(--soft)}
.faq .wrap{padding-top:clamp(96px,12vw,180px);padding-bottom:clamp(96px,12vw,180px);display:grid;grid-template-columns:minmax(0,1fr) minmax(0,2fr);gap:48px 80px}
.faq .display{font-size:clamp(46px,6vw,88px)}
.qa{border-top:1px solid #D9D9DE}
.qa:last-child{border-bottom:1px solid #D9D9DE}
.qa summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:24px;padding:26px 0;font-family:var(--display);font-weight:600;font-size:clamp(19px,2vw,26px);letter-spacing:-0.02em}
.qa summary::-webkit-details-marker{display:none}
.qa summary:hover{color:var(--mute)}
.qa .plus{width:36px;height:36px;flex-basis:36px}
.qa p{margin:0;padding:0 56px 28px 0;color:var(--ink-2);line-height:1.6}
.qa[open] p{animation:rise .45s var(--ease) both}

/* CTA + footer */
.cta{text-align:center}
.cta .wrap{padding-top:clamp(96px,14vw,200px);padding-bottom:clamp(96px,14vw,200px);display:flex;flex-direction:column;align-items:center;gap:32px}
.cta .display{font-size:clamp(54px,10vw,152px)}
.cta-row{display:flex;flex-wrap:wrap;justify-content:center;align-items:center;gap:14px 28px}
.cta-row .btn{min-height:60px;padding:0 36px;font-size:18px}
.quiet{color:var(--mute);text-decoration:none;font-weight:500;font-size:18px;min-height:44px;display:inline-flex;align-items:center}
.quiet:hover{color:var(--ink)}
.ftr .wrap{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:16px;padding-top:32px;padding-bottom:48px;border-top:1px solid var(--line);font-size:14px;color:var(--mute)}

@media (min-width:901px){
  .hero{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.15fr);gap:56px;align-items:center;max-width:var(--wrap);margin:0 auto;padding:24px var(--gut) 32px}
  .hero>.wrap{padding-left:0;padding-right:0;max-width:none;margin:0}
  .hero-side{flex-direction:column!important;align-items:flex-start;justify-content:flex-start}
  .hero-side .lede{flex:0 0 auto}
  .hero h1{font-size:clamp(64px,7.4vw,112px)}
  .stage{margin-top:0;height:min(640px,calc(100svh - 150px));min-height:480px}
  .stage canvas{left:0;width:100%}
  .stage-cap,.stage-meta{left:0;right:0}
}
/* Mobile */
@media (max-width:900px){
  .hero-top{grid-template-columns:1fr;gap:28px}
  .panel{grid-template-columns:1fr}
  .story .wrap{grid-template-columns:1fr}
  .story-l{position:static}
  .calc-grid{grid-template-columns:1fr}
  .faq .wrap{grid-template-columns:1fr}
  .pillar summary{grid-template-columns:1fr}
  .rank,.vs{grid-template-columns:1fr}
  .seo-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
  .quality,.platforms{grid-template-columns:1fr}
  .web-list{grid-template-columns:repeat(2,minmax(0,1fr))}
  .fix{grid-template-columns:1fr;gap:16px;justify-items:center}
  .fix-copy{order:2;max-width:none;width:100%;gap:6px}
  .fix-list{display:none}
  .phone-wrap{order:1}
}
@media (max-width:700px){
  .funnel{flex-direction:column;align-items:stretch}
  .f-arrow{flex:0 0 18px;width:2px;height:18px;align-self:center}
  .f-arrow::after{right:auto;top:auto;bottom:-2px;left:-4px;border-left:5px solid transparent;border-right:5px solid transparent;border-top:8px solid var(--ink);border-bottom:0}
}
@media (max-width:560px){
  .seo-grid{grid-template-columns:1fr}
  .web-list{grid-template-columns:1fr;gap:32px}
  .dots{gap:7px}
  .stile{min-height:0}
  .serp{--rh:46px;padding:12px;border-radius:22px}
  .serp-bar{height:42px;font-size:15px;margin-bottom:6px}
  .sk{gap:6px}.sk i{height:6px}.sk i:first-child{height:8px}
  .rank{gap:12px}
  .rank-ctrl{padding:18px 20px;gap:6px;border-radius:22px;display:grid;grid-template-columns:auto 1fr;grid-template-areas:"k k" "pos page" "m m";column-gap:16px;align-items:center}
  .rank-ctrl .serp-k{grid-area:k}.rank-ctrl .serp-pos{grid-area:pos;font-size:64px}.rank-ctrl .serp-page{grid-area:page;font-size:15px;line-height:1.35}.rank-ctrl .months{grid-area:m}
  .pin-in{top:64px;height:calc(100svh - 64px);gap:12px;padding:8px 0 14px}
  .pin-foot .serp-note{display:none}
  .pin-foot{justify-content:center}
  .vs{gap:18px;padding:20px}
  .vs-steps li{padding:9px 0 9px 14px;font-size:15px}
  .phone{--pw:min(230px,52vw);border-radius:36px;padding:8px}
  .scr{border-radius:28px;padding:26px 12px 56px;gap:9px;zoom:.82}
  #fixTitle{font-size:28px}
  #fixText{font-size:15px;min-height:4.6em}
  .chain{--c:48px}
  .node{font-size:15px}
}
@media (max-width:760px){
  :root{--gut:20px}
  body{font-size:16px}
  .hdr-in{height:64px}
  .hero{min-height:calc(100svh - 64px)}
  .menu-btn{display:inline-flex}
  .nav{position:fixed;top:64px;left:0;right:0;flex-direction:column;align-items:stretch;gap:0;background:#fff;padding:8px var(--gut) 24px;box-shadow:0 1px 0 var(--line),0 24px 40px rgba(0,0,0,.08);transform:translateY(-12px);opacity:0;visibility:hidden;transition:opacity .25s ease,transform .3s var(--ease),visibility .3s}
  .menu-open .nav{opacity:1;transform:none;visibility:visible}
  .nav a{padding:16px 0;border-bottom:1px solid var(--line);font-size:18px;color:var(--ink)}
  .nav .btn{margin-top:16px;min-height:52px;border-bottom:0}
  .hero-ctas .btn{flex:1 1 auto}
  .stage{min-height:300px}
  .meter-bar{width:72px}
  .story-list li{grid-template-columns:76px minmax(0,1fr);gap:12px;font-size:16px}
  .seg{align-self:stretch}.seg button{flex:1 1 0;padding:0 12px}
  .phase{padding:28px;min-height:360px}
  .qa p{padding-right:0}
  .report-row{font-size:15px}
  .arrows button{width:46px;height:46px}
}
@media (prefers-reduced-motion:reduce){
  .pin{height:auto!important}.pin-in{position:static;height:auto}.scroll-cue{display:none}
  *,*::before,*::after{animation-duration:.01ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important;scroll-behavior:auto!important}
  .js .rv{opacity:1;transform:none}
}

/* ===== Ad channels: pinned sideways scroll with parallax mock-ups ===== */
#pinChan{margin-top:24px;height:320vh}
.chan-in{gap:16px}
.chan-top{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:flex-end;gap:14px 24px}
.chan-h{font-family:var(--display);font-weight:700;font-size:clamp(26px,3vw,40px);line-height:1.05;letter-spacing:-0.035em;margin:0;max-width:640px}
.chan-h span{color:#B4B4BA}
.chan-tabs{display:flex;flex-wrap:wrap;gap:6px}
.chan-tabs span{font-size:13px;font-weight:600;padding:8px 13px;border-radius:999px;box-shadow:inset 0 0 0 1px var(--line);color:var(--mute);transition:background-color .3s ease,color .3s ease,box-shadow .3s ease}
.chan-tabs span.on{background:var(--ink);color:#fff;box-shadow:none}
.chan-view{overflow:hidden;margin:0 calc(var(--gut) * -1);padding:6px var(--gut)}
.chan-track{display:flex;gap:16px;width:max-content;will-change:transform}
.chan{flex:0 0 auto;width:min(440px,84vw);border:1px solid var(--line);border-radius:28px;padding:clamp(20px,2.6vw,32px);display:flex;flex-direction:column;gap:14px;background:#fff;color:var(--ink);will-change:transform,opacity}
.chan>small{font-size:14px;font-weight:600;color:var(--mute)}
.chan h3{font-family:var(--display);font-weight:700;font-size:clamp(26px,2.8vw,38px);line-height:1.02;letter-spacing:-0.035em;margin:0}
.chan-mock{height:230px;border-radius:20px;overflow:hidden;background:var(--soft);display:flex;align-items:center;justify-content:center;padding:14px}
.chan-mock>*{will-change:transform}
.chan ul{list-style:none;margin:0;padding:0}
.chan li{padding:11px 0;border-top:1px solid var(--line);font-size:15px;line-height:1.4}
.chan.dark{background:var(--ink);color:#fff;border-color:var(--ink)}
.chan.dark>small{color:#A1A1A6}
.chan.dark li{border-color:#2A2A2E;color:#D4D4D8}
.chan.dark .chan-mock{background:#161618}
.chan.soft{background:var(--soft);border-color:var(--soft)}
.chan.soft li{border-color:#D9D9DE}
.chan.soft .chan-mock{background:#fff}
.chan .mock-ad{width:100%}
.chan .mock-post{max-width:300px;background:#222226}
.chan .mp-img{aspect-ratio:auto;height:104px;padding:14px}
.chan .mp-img span{font-size:22px}
.chan-foot{display:flex;align-items:center;gap:16px}
.chan-count{font-family:var(--display);font-weight:700;font-size:15px;font-variant-numeric:tabular-nums;flex:0 0 auto}
.chan-prog{flex:1 1 auto;max-width:320px;height:3px;background:var(--line);border-radius:3px;overflow:hidden}
.chan-prog b{display:block;height:100%;width:0;background:var(--ink);border-radius:3px}
.chan-foot .scroll-cue{margin-left:auto;color:var(--mute)}

/* Display mock */
.mock-web{width:100%;height:100%;background:#fff;border-radius:14px;box-shadow:inset 0 0 0 1px var(--line);display:flex;flex-direction:column;overflow:hidden}
.mw-bar{display:flex;align-items:center;gap:5px;padding:9px 12px;border-bottom:1px solid var(--line);font-size:11px;color:var(--mute)}
.mw-bar i{width:7px;height:7px;border-radius:50%;background:#D4D4D8}
.mw-bar span{margin-left:8px}
.mw-body{flex:1;display:grid;grid-template-columns:1.25fr 1fr;gap:12px;padding:12px;min-height:0}
.mw-text{display:flex;flex-direction:column;gap:8px}
.mw-text i{display:block;height:7px;border-radius:4px;background:#E4E4E7}
.mw-text i:first-child{height:12px;background:#D4D4D8;margin-bottom:4px}
.mw-ad{background:var(--ink);color:#fff;border-radius:10px;padding:10px;display:flex;flex-direction:column;gap:4px}
.mw-ad small,.mw-banner small{font-size:9px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:#A1A1A6}
.mw-ad b{font-family:var(--display);font-size:15px;line-height:1.1;letter-spacing:-0.02em}
.mw-ad span{font-size:10px;color:#A1A1A6}
.mw-ad em{margin-top:auto;align-self:flex-start;font-style:normal;font-size:11px;font-weight:700;background:var(--accent);color:#fff;padding:5px 10px;border-radius:999px}
.mw-banner{margin:0 12px 12px;display:flex;align-items:center;gap:10px;padding:9px 12px;border-radius:10px;background:var(--accent);color:#fff}
.mw-banner small{color:rgba(255,255,255,.85)}
.mw-banner b{flex:1;font-size:12.5px;line-height:1.2}
.mw-banner em{font-style:normal;font-size:11px;font-weight:700;background:#fff;color:var(--ink);padding:5px 10px;border-radius:999px;white-space:nowrap}

/* YouTube mock */
.mock-yt{width:100%;max-width:330px;display:flex;flex-direction:column;gap:10px}
.yt-vid{position:relative;aspect-ratio:16/9;border-radius:12px;overflow:hidden;background:linear-gradient(135deg,#3A3A3E,#151517);display:flex;align-items:flex-end;padding:12px 12px 16px}
.yt-copy{font-family:var(--display);font-weight:700;font-size:19px;line-height:1.05;letter-spacing:-0.03em;color:#fff}
.yt-badge{position:absolute;left:10px;top:10px;font-size:11px;font-weight:700;background:#fff;color:var(--ink);padding:3px 8px;border-radius:6px}
.yt-skip{position:absolute;right:0;bottom:16px;font-size:12px;font-weight:600;color:#fff;background:rgba(0,0,0,.7);padding:7px 12px;border:1px solid rgba(255,255,255,.3);border-right:0}
.yt-prog{position:absolute;left:0;right:0;bottom:0;height:4px;background:rgba(255,255,255,.25)}
.yt-prog b{display:block;height:100%;width:0;background:var(--accent);animation:ytp 5s linear infinite}
@keyframes ytp{to{width:100%}}
.yt-row{display:flex;align-items:center;gap:10px;font-size:13px;color:#fff}
.yt-row i{width:30px;height:30px;border-radius:50%;background:#fff;flex:0 0 30px}
.yt-row span{flex:1;display:flex;flex-direction:column;line-height:1.25;min-width:0}
.yt-row small{font-size:11px;color:#8A8A90}
.yt-row em{font-style:normal;font-size:12px;font-weight:700;background:#fff;color:var(--ink);padding:7px 12px;border-radius:999px;white-space:nowrap}

/* Influencer mock */
.mock-inf{display:flex;gap:12px;align-items:stretch;height:100%;width:100%;justify-content:center}
.inf-reel{position:relative;width:46%;max-width:150px;border-radius:14px;overflow:hidden;background:linear-gradient(165deg,#FF4D00 0%,#FF8A4D 40%,#0B0B0C 100%);color:#fff;display:flex;flex-direction:column;justify-content:flex-end;gap:8px;padding:12px}
.inf-tag{position:absolute;top:10px;left:10px;font-size:9.5px;font-weight:700;background:rgba(0,0,0,.45);padding:4px 8px;border-radius:999px}
.inf-quote{font-family:var(--display);font-weight:700;font-size:14px;line-height:1.12;letter-spacing:-0.02em}
.inf-who{display:flex;align-items:center;gap:6px;font-size:11px}
.inf-who i{width:18px;height:18px;border-radius:50%;background:#fff;flex:0 0 18px}
.inf-stats{flex:1;max-width:170px;display:flex;flex-direction:column;justify-content:center;gap:8px}
.inf-stats span{background:#fff;border-radius:12px;padding:8px 12px;display:flex;flex-direction:column;font-size:11.5px;color:var(--mute);box-shadow:inset 0 0 0 1px var(--line)}
.inf-stats b{font-family:var(--display);font-size:15px;color:var(--ink)}

/* Buttons with icons in the CTA area */
.cta-row .btn-line{min-height:60px;padding:0 36px;font-size:18px}
.ftr a{color:inherit;text-decoration:none}
.ftr a:hover{color:var(--ink)}

/* Mobile call / WhatsApp bar */
.mbar{display:none}

@media (max-width:760px){
  .chan-h{font-size:24px}
  .chan-tabs span{font-size:12px;padding:7px 10px}
  .chan{gap:12px;border-radius:24px}
  .chan h3{font-size:25px}
  .chan-mock{height:196px;padding:12px}
  .chan li{padding:9px 0;font-size:14px}
  .chan-in{gap:12px}
  .cta-row{flex-direction:column;align-items:stretch;width:100%;max-width:360px}
  .mbar{display:grid;grid-template-columns:1fr 1fr;gap:8px;position:fixed;left:12px;right:12px;bottom:calc(12px + env(safe-area-inset-bottom));z-index:60;transform:translateY(calc(100% + 32px));transition:transform .4s var(--ease)}
  .mbar.show{transform:none}
  .mbar a{display:flex;align-items:center;justify-content:center;gap:8px;min-height:52px;border-radius:999px;font-weight:600;font-size:16px;text-decoration:none}
  .mbar-call{background:#fff;color:var(--ink);box-shadow:inset 0 0 0 1.5px var(--ink),0 10px 30px rgba(0,0,0,.18)}
  .mbar-wa{background:var(--accent);color:#fff;box-shadow:0 10px 30px rgba(0,0,0,.22)}
  .ftr .wrap{padding-bottom:100px}
}
/* Short phones: drop the extra line so each card fits on screen */
@media (max-width:760px) and (max-height:760px){
  .chan-h{display:none}
  .chan li:nth-child(3){display:none}
  .chan-mock{height:176px}
}
@media (prefers-reduced-motion:reduce){
  #pinChan{height:auto!important}
  .chan-view{overflow-x:auto;scroll-snap-type:x mandatory}
  .chan{scroll-snap-align:start}
  .yt-prog b{animation:none;width:40%}
}

/* Mock-up fit fixes inside the fixed-height mock area */
.mw-body{overflow:hidden}
.mock-yt{height:100%}
.yt-vid{aspect-ratio:auto;flex:1 1 auto;min-height:0}
.yt-row{flex:0 0 auto}
.inf-stats{max-width:190px;gap:6px}
.inf-stats span{padding:7px 11px;font-size:11px;line-height:1.3}
.inf-stats b{font-size:14px}
@media (max-width:760px){
  .mw-ad span,.mw-ad em{display:none}
  .mw-ad b{font-size:14px}
  .mw-text i:nth-child(n+5){display:none}
  .mw-banner{padding:8px 10px}
  .mw-banner b{font-size:12px}
  .chan-tabs{flex-wrap:nowrap;overflow:hidden;gap:5px}
  .chan-tabs span{flex:0 0 auto;font-size:11.5px;padding:7px 9px}
  .yt-copy{font-size:17px}
}
@media (max-width:760px) and (max-height:760px){
  .chan-tabs{display:none}
}

.mw-ad em{display:none}

/* Hero kicker: "clicks" gets crossed out, "paying customers" stands out */
.hero-kicker{align-items:flex-start;font-size:clamp(15px,1.25vw,17px);line-height:1.4;color:var(--ink-2)}
.hero-kicker i{flex:0 0 8px;margin-top:.5em}
.hero-kicker .kx{text-decoration:none;position:relative;color:var(--mute-2);white-space:nowrap}
.hero-kicker .kx::after{content:"";position:absolute;left:-3px;right:-3px;top:55%;height:2px;border-radius:2px;background:var(--accent);transform:scaleX(0);transform-origin:left center;animation:strike .6s var(--ease) 1.3s forwards}
.hero-kicker .kp{color:var(--ink);font-weight:700;white-space:nowrap}
@keyframes strike{to{transform:scaleX(1)}}

/* Apps block (inside the dark Websites section) */
.apps{margin-top:clamp(72px,9vw,128px);padding-top:clamp(48px,6vw,80px);border-top:1px solid #2A2A2E;display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);gap:48px 64px;align-items:center}
.apps-copy{display:flex;flex-direction:column;gap:18px}
.apps-k{font-family:var(--display);font-weight:600;font-size:15px;color:var(--accent)}
.apps-copy h3{font-family:var(--display);font-weight:700;font-size:clamp(34px,4.6vw,64px);line-height:1;letter-spacing:-0.045em;margin:0}
.apps-copy>p{margin:0;color:#A1A1A6;font-size:17px;line-height:1.55;max-width:560px}
.apps-list{list-style:none;margin:6px 0 0;padding:0}
.apps-list li{padding:16px 0;border-top:1px solid #2A2A2E;color:#A1A1A6;font-size:16px;line-height:1.5}
.apps-list b{color:#fff;font-family:var(--display);font-weight:600}
.app-wrap{position:relative;display:flex;justify-content:center;padding:24px 0}
.app-phone{width:250px;height:500px;border-radius:40px;background:#000;padding:9px;box-shadow:0 0 0 1px #3A3A3E,0 40px 80px rgba(0,0,0,.6)}
.app-scr{position:relative;height:100%;border-radius:32px;background:#F4F4F5;color:var(--ink);padding:34px 16px 16px;display:flex;flex-direction:column;gap:12px;overflow:hidden}
.app-top{display:flex;justify-content:space-between;align-items:center}
.app-top b{font-family:var(--display);font-size:22px;letter-spacing:-0.03em}
.app-top i{width:32px;height:32px;border-radius:50%;background:var(--ink)}
.app-next{background:var(--ink);color:#fff;border-radius:18px;padding:16px;display:flex;flex-direction:column;gap:4px}
.app-next small{font-size:11px;color:#A1A1A6}
.app-next b{font-family:var(--display);font-size:24px;letter-spacing:-0.03em}
.app-next span{font-size:12px;color:#D4D4D8}
.app-btn{background:var(--accent);color:#fff;border-radius:999px;text-align:center;font-weight:600;font-size:14px;padding:12px}
.app-offer{background:#fff;border-radius:16px;padding:14px;display:flex;flex-direction:column;gap:3px;box-shadow:inset 0 0 0 1px var(--line)}
.app-offer small{font-size:11px;color:var(--mute)}
.app-offer b{font-family:var(--display);font-size:16px;line-height:1.15}
.app-tabs{margin-top:auto;display:flex;justify-content:space-around;padding:12px 6px 4px;border-top:1px solid var(--line)}
.app-tabs i{width:22px;height:22px;border-radius:7px;background:#D4D4D8}
.app-tabs i.on{background:var(--ink)}
.app-chip{position:absolute;font-size:13px;font-weight:600;background:#fff;color:var(--ink);padding:10px 14px;border-radius:999px;box-shadow:0 14px 34px rgba(0,0,0,.4);white-space:nowrap;animation:floaty 4s ease-in-out infinite}
.app-chip-1{top:22%;left:0}
.app-chip-2{bottom:20%;right:0;background:var(--accent);color:#fff;animation-delay:-2s}
@keyframes floaty{50%{transform:translateY(-8px)}}
@media (max-width:900px){
  .apps{grid-template-columns:1fr;gap:40px}
  .app-wrap{order:-1}
}
@media (max-width:560px){
  .app-phone{width:210px;height:420px;border-radius:34px;padding:8px}
  .app-scr{border-radius:27px;padding:28px 13px 13px;gap:10px}
  .app-next b{font-size:20px}
  .app-chip{font-size:12px;padding:8px 12px}
  .app-chip-1{left:-4px}.app-chip-2{right:-4px}
  .apps-list li{font-size:15px}
}
@media (prefers-reduced-motion:reduce){
  .hero-kicker .kx::after{transform:scaleX(1)}
}
@media (max-width:560px){
  .app-wrap{flex-direction:column;align-items:center;gap:10px}
  .app-chip{position:static;animation:none}
  .app-wrap .app-phone{margin-bottom:10px}
}

/* ===== Nav: 7 links need the menu button up to 1100px ===== */
.nav .is-current{color:var(--ink);font-weight:600}
@media (max-width:1100px){
  .menu-btn{display:inline-flex}
  .nav{position:fixed;top:76px;left:0;right:0;flex-direction:column;align-items:stretch;gap:0;background:#fff;padding:8px var(--gut) 24px;box-shadow:0 1px 0 var(--line),0 24px 40px rgba(0,0,0,.08);transform:translateY(-12px);opacity:0;visibility:hidden;transition:opacity .25s ease,transform .3s var(--ease),visibility .3s}
  .menu-open .nav{opacity:1;transform:none;visibility:visible}
  .nav a{padding:16px 0;border-bottom:1px solid var(--line);font-size:18px;color:var(--ink)}
  .nav .btn{margin-top:16px;min-height:52px;border-bottom:0}
}
@media (max-width:760px){ .nav{top:64px} }

/* ===== Homepage: portfolio highlight ===== */
.whl{padding:clamp(88px,12vw,170px) 0;border-top:1px solid var(--line)}
.whl-head{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:flex-end;gap:24px;margin-bottom:40px}
.whl-k{display:inline-flex;align-items:center;gap:10px;font-size:15px;font-weight:600;color:var(--accent);margin:0}
.whl-k i{width:8px;height:8px;border-radius:50%;background:var(--accent);animation:blink 2s ease-in-out infinite}
.whl .display{font-size:clamp(46px,6.4vw,96px)}
.whl-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
.whl-card{display:flex;flex-direction:column;gap:14px;border-radius:28px;padding:clamp(22px,2.6vw,32px);text-decoration:none;background:var(--soft);color:var(--ink);min-height:320px;transition:transform .4s var(--ease)}
.whl-card:hover{transform:translateY(-6px)}
.whl-card.dark{background:var(--ink);color:#fff}
.whl-card small{font-size:13px;font-weight:600;color:var(--mute)}
.whl-card.dark small{color:#A1A1A6}
.whl-card h3{font-family:var(--display);font-weight:700;font-size:clamp(24px,2.4vw,32px);line-height:1.05;letter-spacing:-0.035em;margin:0}
.whl-m{margin-top:auto;display:flex;align-items:baseline;gap:10px;flex-wrap:wrap}
.whl-m b{font-family:var(--display);font-weight:700;font-size:clamp(34px,3.4vw,46px);letter-spacing:-0.04em;color:var(--accent);line-height:1}
.whl-m span{font-size:14px;color:var(--mute)}
.whl-card.dark .whl-m span{color:#A1A1A6}
.whl-go{font-weight:600;font-size:15px;padding-top:14px;border-top:1px solid var(--line)}
.whl-card.dark .whl-go{border-color:#2A2A2E}
@media (max-width:900px){
  .whl-grid{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;margin:0 calc(var(--gut) * -1);padding:0 var(--gut) 8px;scroll-padding-left:var(--gut);scrollbar-width:none}
  .whl-grid::-webkit-scrollbar{display:none}
  .whl-card{flex:0 0 min(340px,82vw);scroll-snap-align:start;min-height:300px}
  .whl-head .btn{width:100%}
}

/* ===== Portfolio page ===== */
.pf-hero .wrap{padding-top:clamp(40px,7vw,110px);padding-bottom:clamp(64px,9vw,128px);display:flex;flex-direction:column;gap:24px}
.pf-hero .display{font-size:clamp(52px,9vw,140px)}
.pf-hero .lede{max-width:640px}
.pf-in{opacity:0;animation:fadeup .9s var(--ease) forwards}
.pf-d1{animation-delay:.1s}.pf-d2{animation-delay:.2s}.pf-d3{animation-delay:.3s}
@keyframes fadeup{from{opacity:0;transform:translateY(24px)}to{opacity:1;transform:none}}
.pf-stats{margin-top:20px;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:0 16px;border-top:1px solid var(--line)}
.pf-stats div{padding-top:24px;display:flex;flex-direction:column;gap:6px}
.pf-stats b{font-family:var(--display);font-weight:700;font-size:clamp(30px,3.6vw,52px);letter-spacing:-0.04em;line-height:1}
.pf-stats span{font-size:14px;color:var(--mute)}

.pf-find{background:var(--ink);color:#fff}
.pf-find .wrap{padding-top:clamp(88px,12vw,170px);padding-bottom:clamp(88px,12vw,170px)}
.pf-find-head{display:flex;flex-direction:column;gap:20px;max-width:860px}
.pf-find .display{font-size:clamp(44px,6.6vw,100px)}
.pf-find .lede{color:#A1A1A6;max-width:600px}
.pf-find-grid{margin-top:clamp(40px,5vw,64px);display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:24px;align-items:start}
.pf-probs{display:flex;flex-direction:column;gap:8px}
.pf-probs button{text-align:left;border:0;cursor:pointer;background:transparent;box-shadow:inset 0 0 0 1px #2A2A2E;color:#D4D4D8;border-radius:18px;padding:20px 22px;font-family:var(--display);font-weight:600;font-size:clamp(18px,1.6vw,22px);letter-spacing:-0.02em;display:flex;justify-content:space-between;align-items:center;gap:16px;transition:background-color .3s ease,color .3s ease,box-shadow .3s ease}
.pf-probs button::after{content:"→";font-family:var(--body);opacity:.4;transition:transform .3s var(--ease),opacity .3s}
.pf-probs button:hover{box-shadow:inset 0 0 0 1px #5A5A5E;color:#fff}
.pf-probs button[aria-pressed="true"]{background:#fff;color:var(--ink);box-shadow:none}
.pf-probs button[aria-pressed="true"]::after{opacity:1;color:var(--accent);transform:translateX(4px)}
.pf-ans{background:#161618;border:1px solid #2A2A2E;border-radius:28px;padding:clamp(24px,3.5vw,44px);position:sticky;top:100px}
.pf-a{display:flex;flex-direction:column;gap:14px}
.pf-a[hidden]{display:none}
.pf-a.show{animation:rise .5s var(--ease) both}
.pf-a small{font-size:12px;font-weight:700;color:var(--accent);text-transform:uppercase;letter-spacing:.07em}
.pf-a ul{list-style:none;margin:0 0 10px;padding:0}
.pf-a li{padding:12px 0 12px 22px;border-top:1px solid #2A2A2E;color:#D4D4D8;position:relative}
.pf-a li::before{content:"";position:absolute;left:2px;top:20px;width:8px;height:8px;border-radius:50%;box-shadow:inset 0 0 0 1.5px #8A8A90}
.pf-a p{margin:0 0 6px;color:#fff;font-size:17px;line-height:1.6}
.pf-jump{align-self:flex-start;display:inline-flex;gap:8px;align-items:center;min-height:48px;padding:0 22px;border-radius:999px;background:#fff;color:var(--ink);font-weight:600;text-decoration:none;transition:transform .25s var(--ease)}
.pf-jump:hover{transform:translateY(-2px)}

.pf-work .wrap{padding-top:clamp(88px,12vw,170px);padding-bottom:clamp(88px,12vw,170px)}
.pf-work-head{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:flex-end;gap:24px}
.pf-work-head>div:first-child{display:flex;flex-direction:column;gap:18px}
.pf-work .display{font-size:clamp(46px,6.4vw,96px)}
.pf-filter{display:flex;flex-wrap:wrap;gap:6px}
.pf-filter button{border:0;cursor:pointer;background:transparent;box-shadow:inset 0 0 0 1px var(--line);border-radius:999px;min-height:44px;padding:0 18px;font-weight:600;font-size:14px;color:var(--mute);transition:background-color .25s,color .25s}
.pf-filter button:hover{color:var(--ink)}
.pf-filter button[aria-pressed="true"]{background:var(--ink);color:#fff;box-shadow:none}
.pf-count{margin:22px 0 28px;font-size:14px;color:var(--mute)}
.cases{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px;align-items:start}
.case{border:1px solid var(--line);border-radius:28px;padding:clamp(22px,3vw,36px);display:flex;flex-direction:column;gap:22px;background:#fff;scroll-margin-top:96px;transition:border-color .3s}
.case:hover,.case:target{border-color:var(--ink)}
.case[hidden]{display:none}
.case-meta{display:flex;justify-content:space-between;align-items:center;gap:12px}
.case-n{font-family:var(--display);font-weight:700;font-size:15px;color:var(--mute-2)}
.case-tags{display:flex;flex-wrap:wrap;gap:6px;justify-content:flex-end}
.case-tags i{font-style:normal;font-size:12px;font-weight:600;background:var(--soft);padding:6px 10px;border-radius:999px}
.case-client{margin:14px 0 8px;font-size:14px;color:var(--mute)}
.case-problem{font-family:var(--display);font-weight:700;font-size:clamp(26px,2.6vw,36px);line-height:1.05;letter-spacing:-0.035em;margin:0}
.case-results{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;background:var(--ink);color:#fff;border-radius:20px;padding:18px}
.case-results b{display:block;font-family:var(--display);font-weight:700;font-size:clamp(21px,2.1vw,28px);letter-spacing:-0.03em;color:var(--accent);line-height:1.1;margin-bottom:6px}
.case-results span{display:block;font-size:12.5px;line-height:1.35;color:#A1A1A6}
.case-more summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:16px;font-weight:600;min-height:44px}
.case-more summary::-webkit-details-marker{display:none}
.case-more .c-close{display:none}
.case-more[open] .c-open{display:none}
.case-more[open] .c-close{display:inline}
.case-body{display:flex;flex-direction:column;gap:22px;padding-top:22px;margin-top:14px;border-top:1px solid var(--line)}
.case-more[open] .case-body{animation:rise .45s var(--ease) both}
.case-col small{display:block;font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.07em;color:var(--accent);margin-bottom:10px}
.case-col p{margin:0;color:var(--ink-2)}
.case-col ol{margin:0;padding:0;list-style:none;counter-reset:s}
.case-col li{counter-increment:s;position:relative;padding:10px 0 10px 36px;border-top:1px solid var(--line);color:var(--ink-2)}
.case-col li::before{content:counter(s);position:absolute;left:0;top:10px;width:24px;height:24px;border-radius:50%;background:var(--ink);color:#fff;font-size:12px;font-weight:700;display:flex;align-items:center;justify-content:center}
.case-shots{display:grid;grid-template-columns:1fr 1fr;gap:10px}
.case-shots figure{margin:0;display:flex;flex-direction:column;gap:6px}
.case-shots figure span{font-size:12px;font-weight:600;color:var(--mute)}
.shot{aspect-ratio:4/3;border-radius:14px;border:1.5px dashed #C4C4C8;display:flex;align-items:center;justify-content:center;font-size:13px;color:var(--mute-2);background:var(--soft)}
.case blockquote{margin:0;padding:18px 20px;background:var(--soft);border-radius:16px;font-family:var(--display);font-size:18px;line-height:1.35;letter-spacing:-0.01em}
.case cite{display:block;margin-top:10px;font-family:var(--body);font-style:normal;font-size:13px;color:var(--mute)}

.pf-how{background:var(--soft)}
.pf-how .wrap{padding-top:clamp(88px,12vw,170px);padding-bottom:clamp(88px,12vw,170px);display:flex;flex-direction:column;gap:22px}
.pf-how .display{font-size:clamp(46px,6.4vw,96px)}
.pf-how .grey{color:#A1A1A6}
.pf-steps{list-style:none;margin:28px 0 0;padding:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px}
.pf-steps li{background:#fff;border-radius:24px;padding:28px;display:flex;flex-direction:column;gap:10px}
.pf-steps span{font-family:var(--display);font-weight:700;font-size:14px;color:var(--accent)}
.pf-steps b{font-family:var(--display);font-size:22px;letter-spacing:-0.02em;margin-top:18px;line-height:1.15}
.pf-steps p{margin:0;font-size:15px;color:var(--mute)}

@media (max-width:900px){
  .pf-stats{grid-template-columns:repeat(2,minmax(0,1fr))}
  .pf-find-grid{grid-template-columns:1fr}
  .pf-ans{position:static;scroll-margin-top:90px}
  .cases{grid-template-columns:1fr}
  .pf-steps{grid-template-columns:repeat(2,minmax(0,1fr))}
}
@media (max-width:560px){
  .pf-probs button{padding:16px 18px;font-size:17px;border-radius:16px}
  .pf-a p{font-size:16px}
  .pf-jump{width:100%;justify-content:center}
  .pf-filter{flex-wrap:nowrap;overflow-x:auto;margin:0 calc(var(--gut) * -1);padding:0 var(--gut);scrollbar-width:none}
  .pf-filter::-webkit-scrollbar{display:none}
  .pf-filter button{flex:0 0 auto}
  .case{border-radius:24px;gap:18px}
  .case-results{padding:14px;gap:8px;border-radius:16px}
  .case-results b{font-size:19px}
  .case-results span{font-size:11.5px}
  .case blockquote{font-size:16px}
  .pf-steps{grid-template-columns:1fr}
  .pf-steps b{margin-top:6px}
}
@media (prefers-reduced-motion:reduce){ .pf-in{opacity:1;animation:none} }

@media (max-width:900px){ .pf-filter{width:100%} }